# Our name, our marks, and how to use them > Published by **Knowledge Company** (knowledgecompany.ai). > Canonical source: https://knowledgecompany.ai/brand > Markdown mirror, generated 2026-09-02. Cite the canonical URL. Logos, colour, type and the rules for using them. Everything here is cleared for use — take the files and follow the few rules on the page. Brand Everything on this page is cleared for use. Take the files, keep to the handful of rules below, and you never need to email us for permission or sign anything. Download brand assets ZIP · 250 KB · PNG with transparency [Naming](https://knowledgecompany.ai/brand#naming) [Lockup](https://knowledgecompany.ai/brand#lockup) [Isotype](https://knowledgecompany.ai/brand#isotype) [Wordmark](https://knowledgecompany.ai/brand#wordmark) [Clear space](https://knowledgecompany.ai/brand#clear-space) [Colour](https://knowledgecompany.ai/brand#colour) [Type](https://knowledgecompany.ai/brand#type) [Misuse](https://knowledgecompany.ai/brand#misuse) 01 ## Write the name the way we write it The company is The Knowledge Company — definite article, three initial capitals. After a first full mention in running copy, “the Knowledge Company” is fine. Product surfaces are proper nouns and take capitals too: Claim Register, Knowledge Dictionary, Founder’s Note. Correct The Knowledge Company the Knowledge Company Claim Register Knowledge Dictionary Avoid Knowledge Co. TKC KnowledgeCompany knowledge company 02 ## Lockup The isotype, a hairline rule, and the wordmark. This is the default — reach for it wherever there is room. Do not rebuild it with your own spacing, rule, or type. Lockup · reversed · 1632×558 [Download](https://framerusercontent.com/images/NX9ftVPxdR99m9pP9snzln0s6o.png) Lockup · primary · 1632×558 03 ## Isotype A sail that is also a book. Use it on its own only where the name already appears in the same field of view, or where the space is too small or too square for the lockup — avatars, app tiles, favicons, watermarks. Isotype · reversed · 540×558 Isotype · primary · 540×558 04 ## Wordmark Set in Cormorant Garamond and supplied as artwork, not as live text. Use it where a mark would compete with surrounding imagery, or in single-colour print. Never re-set the name yourself. Wordmark · reversed · 897×531 Wordmark · primary · 897×531 05 ## Give the marks room, and never set them tiny Clear space is one third of the isotype’s height, measured on all four sides. Nothing enters it — no type, rule, image edge, or button. Below the minimum sizes the book inside the sail stops resolving, so use the isotype or the wordmark alone instead of shrinking the lockup. Dashed line marks the minimum clear space Asset On screen In print 160 px wide 32 mm 24 px wide 8 mm 120 px wide 25 mm 06 ## Two brand colours and three that mean something Ink and parchment carry the brand. Fresh, signal and stale are status colours: each one says something specific about the state of a claim, so never reach for them decoratively. Ink Primary background #0A0908 rgb(10, 9, 8) Surface Raised panels and cards #121212 rgb(18, 18, 18) Parchment Primary text and reversed marks #F3EFE8 rgb(243, 239, 232) Fresh Verified — checked and current #6FBF95 rgb(111, 191, 149) Signal Needs review — due a check #C8763A rgb(200, 118, 58) Stale Outdated — known to be wrong #D65F4E rgb(214, 95, 78) 07 Typography ## Three faces, each with one job Nothing on the site uses a face outside this set. If a layout seems to need a fourth, it needs a different layout. Aa Cormorant Garamond Wordmark only Regular 400. Never used for headings, body, or UI. Host Grotesk Headings and body Medium 500 for headings, Regular 400 for body copy. JetBrains Mono Labels and data Regular 400, uppercase, +0.11em tracking. Timestamps, identifiers, register rows. 08 ## The short list of things that break it Everything below has happened to a logo at some point. None of it needs to happen to this one. Don’t recolour the marks. The two supplied variants are the whole set. Effects Don’t add a shadow, glow, gradient, outline, or bevel. Proportion Don’t stretch, squash, rotate, or shear. Scale both axes together. Construction Don’t rebuild the lockup with your own spacing, rule, or type. Contrast Don’t drop a mark onto a busy photograph without a solid plate behind it. Meaning Don’t use the marks to imply an endorsement, partnership, or certification that doesn’t exist. ## Anything this page doesn’t answer Send the layout over before it ships. We would far rather spend two minutes on a mock-up than find the mark stretched across a conference banner. --- *This document is the markdown mirror of https://knowledgecompany.ai/brand, published by Knowledge Company - a knowledge freshness platform that detects, verifies and updates outdated claims in company content.* *Mirror index: https://llms.knowledgecompany.ai/index.md - Generated 2026-09-02*